If they can provide you with information about the size they will need for the outdoor business signs, then you can provide them with another jpg at that size, but they may not know at this point. You will also want to provide your client with the AI files themselves. I know that many people dislike the PNG format, but it is the most widely accepted format that includes transparency, so do your client a favor and give them some PNG files. I usually try to provide a jpg and png that is close in dimensions to the size they will be using on their letterhead, another version that has been optimized for use on the web, and then maybe one more at about 300 dpi and 4 inches on the longest size. That means at least a set of jpgs, and also some PNGs saved with the transparency. You want to at least provide them files that they can use that are optimized for use in those sizes. If they don't know, then you should do a quick review of the collateral where they are using it, so you know the approximate sizes that they use regularly. You will want to reduce it in size and reduce the dpi as well-I usually aim for about 100 dpi for images to be viewed on screen.įirst of all, check with your client to see if there are any file types or sizes they want. For Facebook, for example, you will need to create a square image (so if your logo is currently rectangular, or circular, you will need to give it a border so that the final image is square) and then convert it into a file format that Facebook will accept (jpg for sure, and probably other options as well). Just save it as an AI file and you should be fine.ĭepending on the particular usage of the logo in any particular situation, you will probably have to convert it into various different file types. These things are both baked into a file that you create in Illustrator. If you created the logo in Illustrator, it is already in the vector format and should have a transparent background.
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